Factors Affecting Brand Identification and Loyalty in Online Community
نویسندگان
چکیده
منابع مشابه
a framework for identifying and prioritizing factors affecting customers’ online shopping behavior in iran
the purpose of this study is identifying effective factors which make customers shop online in iran and investigating the importance of discovered factors in online customers’ decision. in the identifying phase, to discover the factors affecting online shopping behavior of customers in iran, the derived reference model summarizing antecedents of online shopping proposed by change et al. was us...
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ژورنال
عنوان ژورنال: American Journal of Industrial and Business Management
سال: 2013
ISSN: 2164-5167,2164-5175
DOI: 10.4236/ajibm.2013.38076